How to create a digital menu?

At QrCarta we believe a digital menu should offer a clean, professional experience focused on the customer. Showing advertising within a menu can harm your business image and distract your customers at a key moment: choosing what to consume.

That's why we decided not to include advertising on our platform. Our model is sustained by the Premium subscription of those users who need more resources and features, which allows us to maintain the free version without compromising the user experience or your establishment's image.

QrCarta was born during the pandemic with a clear objective: to help restaurants, bars and hospitality businesses digitalize their menus easily and affordably, offering a useful and free tool for the sector.

Our philosophy remains the same: we believe any business should be able to have a complete digital menu without incurring high costs. That's why we maintain a fully functional free version with all the tools needed to create, manage and update your digital menu.

The Premium subscription, for only $4.99/month, is designed for users who need more resources, advanced features or greater storage use and system capacity. That cost helps us cover the technological infrastructure and service maintenance, while always keeping a free option available to all.

Creating a menu with a fully customized design can be complicated, expensive and require technical or graphic design knowledge. That's why at QrCarta we've simplified the entire process so any restaurant can have a professional digital menu tailored to its brand image.

From the start, QrCarta allows you to easily customize colors, logos, images and visual styles so your digital menu reflects your restaurant's identity. This way, your customers will have a more careful and consistent experience with your business.

Additionally, you don't need design knowledge or hire external services. Everything is done intuitively and in a few steps, allowing you to create an attractive, modern and fully functional menu at no additional cost.

The QR code allows your customers to access the digital menu instantly and conveniently by simply scanning it with their mobile camera. Without needing to download apps or touch physical menus, they can view the complete menu in seconds from any device.

This system offers a much simpler, faster and more modern experience for both the customer and the restaurant. Additionally, it allows you to update the menu in real time without needing to reprint menus every time prices, dishes or promotions change.

Using QR codes also provides important advantages:

• Simple: instant menu access with just one scan.
• Hygienic: avoids sharing physical menus.
• Economical: eliminates printing and restocking costs.
• Fast: customers can check the menu immediately.
• Practical: the same QR works forever, even if you update the menu.

With QrCarta, generating and using your QR is automatic and very easy, helping you offer a more modern and professional experience in your restaurant.

Yes, it's always the same. Once the restaurant manages the menus and prints its QR codes, it never has to change them again.

• Do prices change? The QR remains the same.
• Add new dishes or remove sold-out items? The QR remains the same.
• Want to change the menu design or logo? The QR remains the same.

Unlike a QR that points directly to a file (which dies if you delete it), QrCarta's QR code points to an intelligent URL.

"You change the content in your control panel, and the QR code simply displays the updated information in real time. It's like a window: you can change what's inside the room, but the window is always in the same place."

Connected and visible to your customers: A digital menu not only shows your offer, it also connects your business with your customers and improves your online presence. You can integrate links so customers can easily leave reviews on major platforms, helping you build trust and improve your reputation.

Greater visibility online: Your digital menu can be found and viewed online, allowing new customers to discover your offer even before visiting your establishment. This facilitates the purchase decision and increases the chances of attracting new diners.

Easy to share: Customers can share your menu with friends, family or interested parties quickly and easily via a link, naturally expanding your business reach organically.

More interaction, more opportunities: Being connected, your menu becomes a direct communication tool: promotions, news and recommendations can reach your customers more effectively, improving their experience and encouraging their loyalty.

Manage allergen information easily on each of your dishes and offer your customers a safer and more transparent experience. With a digital menu you can configure and update allergens for each dish individually, ensuring the information is always visible and updated.

More safety and trust: Clearly showing allergens not only improves food safety, but also conveys professionalism and builds confidence in your customers.

Yes and no, depending on your preference. Many restaurants choose to completely eliminate paper menus and replace them with a QR code on the table. Others use it as a complement: the customer scans the QR and, if they prefer, can still ask for a physical menu.

The benefit of going paperless is clear: no printing costs, no dirty or worn menus, and the menu is always up to date. No need to wait for stock to run out before changing a price or adding a new dish.

Either way, the same QR always works — on the table, at the door, on Instagram, Google or any other medium. And if you ever decide to print menus again, the QR keeps working exactly the same.

Yes, both directly and indirectly. The most immediate saving is the elimination of printing costs: with QrCarta, any change is made in seconds from your phone, at no extra charge.

Beyond paper, a well-configured digital menu can also reduce the time staff spend explaining the menu or answering questions about allergens, ingredients or prices. Customers arrive at the table already informed, with a clearer order in mind.

Many restaurants that have been using QrCarta for a while report they recover the full cost of the Premium subscription from a single saved reprint.

Yes, and there are concrete reasons for it. A menu with attractive dish photos increases the average spend per table: the customer sees the dish before ordering, which drives the purchase decision. Reading "Creamy mushroom risotto" is not the same as seeing it photographed.

On top of that, a digital menu lets you highlight the dishes you most want to sell: the highest-margin ones, house specialities, the daily special or seasonal promotions. You can arrange them strategically and update them whenever you like.

The digital menu also acts as a showcase outside the restaurant. Customers can share it via WhatsApp or social media, or find it when searching on Google, bringing in new diners before they even visit.

Absolutely. The digital menu doesn't replace waiters — it complements them. With the menu accessible on the customer's phone from the moment they sit down, staff can focus on service and attention instead of repeatedly answering the same questions about ingredients, allergens or prices.

Customers arrive at ordering time better informed and more confident. That speeds up the process, reduces waiting times and improves the overall experience, which directly impacts the restaurant's reviews.

In busy venues, the digital menu also helps during peak periods: customers don't need to wait for a waiter to bring the menu and can start deciding while they wait to be served.

Yes. QrCarta's digital menu is accessible from any internet-connected device — mobile, tablet or computer. No need to be in the restaurant or scan a physical QR code.

The menu link can be shared directly via WhatsApp, Instagram, Google Business Profile, the restaurant's website or any other platform. That way, customers can browse the menu before deciding which restaurant to visit — at home, at work or on the way.

This turns the menu into an active customer-acquisition tool, not just a table service aid.

Yes, and it's one of its most valuable uses. When someone is looking for somewhere to eat, they often want to see the menu before deciding. If your digital menu is accessible online and linked from Google, Instagram or your website, customers can check it right at that decision moment.

A menu with good photos, clear prices and dish descriptions can be the deciding factor between choosing your restaurant or a competitor's. In that sense, the digital menu acts as a 24-hour shop window.

Yes. Today's customer typically researches before going out: reads reviews, looks at photos and checks the menu. If yours is available online, well organised and with dish photos, it reduces uncertainty and builds trust before the customer even walks through the door.

A customer who arrives having already seen the menu knows what they want, is more inclined to order and less likely to leave disappointed. That improves the experience, the reviews and customer loyalty.

Yes. The digital menu is more than just a menu — it's also a communication channel with your customers. You can highlight dishes, include promotions, show the daily special or share news at no extra cost.

The menu link can be shared on any digital channel: Instagram stories, Google Business Profile, WhatsApp, newsletters or the bio of any social network. Every time someone shares your menu, you're reaching potential new customers.

In that sense, a well-maintained digital menu is one of the most cost-effective marketing tools a small or medium-sized restaurant can have.

Yes. The QrCarta menu opens in the phone's browser, so it works on any smartphone with an internet connection — Android or iPhone, old or new. No app required: the customer scans the QR and the menu opens directly in the browser.

The menu layout is mobile-optimised (responsive), so it adapts correctly to any screen size. It also works on tablets and computers, for customers who want to check it before visiting from another device.

No. Neither the restaurant nor the customer needs to install anything. QrCarta is a web platform: the owner manages the menu from their phone or computer browser, and the customer accesses it by scanning the QR or opening the link.

No apps, no downloads, no technical setup. Creating an account, uploading your menu and getting the QR can be done in under 10 minutes from any device.

QrCarta was built on the conviction that digitising a menu shouldn't cost hundreds of euros a year. Similar tools charge €30, €50 or even over €100 per month. We believe that is excessive for most restaurants, especially small and medium-sized ones.

That's why we offer a 100% functional free plan and a Premium plan for just $4.99/month/month. We achieve this because the platform is built efficiently, without intermediaries, and our business model is based on volume rather than overcharging each customer.

The result is a professional, ad-free tool at a price any bar or restaurant can afford.

Yes. A low price doesn't mean low quality. QrCarta includes everything a restaurant needs: dish management, categories, allergens, images, visual customisation, a permanent QR and unlimited updates.

There's no advertising on the customer-facing menu, the design is clean and polished, and it works reliably on any device. The difference from more expensive tools usually comes down to very specific features that most small and medium-sized restaurants simply don't need.

Cheap doesn't mean bad. It means accessible.